Put on a Darker Shade of Pink Today

Let's play word association. I'll go first... "red", "heart", "love", "February"...

You may be thinking of that all-too-commercialized Hallmark holiday on February 14th, but I'm referring to an important and often overlooked February 4th - National Wear Red Day.

Started in 2002 by the U.S. Department of Health and Human Services (HHS) and the American Heart Association(AHA) the National Wear Red Day campaign, branded with the little red dress logo, encourages women to wear red to increase awareness of the dangers of heart disease. At a time in which millions of women around the country are wearing pink and sponsoring numerous fundraising events for breast cancer, the HHS and AHA are trying to get in on some of the action. And they should. More woman die every year from heart disease than any of the other four leading causes of death combined - including cancer. I think it's time a few of us started wearing a darker shade of pink, don't you?

Show your support and wear red today!There is no reason we should lose so many loved ones to heart disease. Take this opportunity to learn the risk factors in The Healthy Heart Handbook for Women and what signs and symptoms could mean you or someone you love is experiencing a heart attack.

And don't forget to go shopping! From now through February 6, 2011, Macy's, a sponsor of the Go Red for Women movement, is offering 20% off purchases if you wear red to the store or enter "wearred" online at checkout.